Collaborating was something she carefully considered before renewing her contract. The challenge for me is to establish a premium quality in a democratically-priced range.”Īnother factor for +J’s success was the symbiosis in their aesthetics: Sander has been coined the Queen of Less, and Uniqlo has built its reputation on offering sleek basics. I’m here in Tokyo for something completely different.
#UNIQLO J LINE FULL#
See the full campaign down below as we wait.
#UNIQLO J LINE OFFLINE#
The +J range is slated to launch on November 13 via UNIQLO’s online and offline stores. Maintaining the balance between formal and casual wear, the lookbook also pictures an oversized blouson and parka. “Some of you me since I have been engaged in fashion but I’m not interested in the past,” she told WWD in 2009. Suits are also included in the mix, with single-breasted blazers, slim-fit pants and a mesh belt. She had left her eponymous label for the second time in 2004, and made few headlines before announcing her collaboration with Uniqlo.
To wit: Key pieces were relaunched in 2014.Īt the time, the hype centered around Sander’s comeback. Indeed, it has been a little less than a decade since Sander lent her talents to Uniqlo, but the fanfare that the partnership created has lasted well beyond the selling season. Today, the celebrated German designer releases a new collection for men and women under +J, a line that the Japan-based retailer produced from 2009 to 2011.
#UNIQLO J LINE DRIVERS#
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